LG INSIGHTS

"Marching" into the Future

Craig Gunther
Senior Director, Regional Sales

Hi to our Custom Install Team,

March is upon us, and we all know what that means — March Madness! As an official partner of the NCAA, we’re proud to help fans experience more of the sports they love with our exclusive NCAA Championships Channel. Hopefully, you’ve had the opportunity to see your favorite student athletes make incredible moves on a dazzling LG TV, particularly an LG OLED (an ideal TV for college sports fans.) If this piques your interest, be sure to check out the promo section of this month’s newsletter.

I’m proud to say the ProSource Summit 2022, which took place early March in Las Vegas, was a great success. High attendance kept the atmosphere buzzing with positive energy. The LG products on display were a big hit, particularly the OLED G1 Gallery Series and its flush mount design. Attendees were also enthralled by the ultra-bright QNED line.

We were thrilled to hear our new-and-improved Pinnacle Program generated plenty of excitement during the conference. Check out the Pinnacle section of the newsletter to learn all about the program’s 2022 upgrades, sure to make your business more seamless and profitable in the coming months.

This month, we’re launching two brand-new OLED TVs, the OLED evo and the OLED evo Pro, both of which will astonish movie buffs, gamers, and sports fanatics everywhere.

Our enhanced OLED C2 line, the LG OLED evo, promises to draw excitement as did its C1 predecessor, the most popular among LG’s premium OLED offerings. And now, it’s brighter¹, bolder, and available in a full range of sizes, from 42" to 83". Don’t miss the Product Spotlight article below to learn about the C2 and its unstoppable features.

Our stunning new G2 series LG OLED evo Gallery Edition delivers the highest contrast, perfect black, and the brightest colors ever seen in an LG OLED TV. Plus, the new gallery design hugs the wall² for the ultimate balance of form and function. Your customers won’t want to miss the most premium TV entertainment experience possible, available in 97", 83", 77", 65", and 55" sizes.

As you can see, we have plenty to celebrate this month, including show-stopping sports content, empowering events, and all-new products that trample the competition. LG is championing home entertainment, month after month. Stay tuned for April’s newsletter, delivering even more sensational LG opportunities and announcements.

Best,
Craig Gunther
Senior Director, Regional Sales
craig.gunther@lge.com

1. OLED evo panel is brighter vs. the traditional WRGB OLED panel used in the B and A OLED series. OLED evo models are brighter than similarly sized, conventional LG OLED models, not including 42" or 48" C2.
2. Depending on installation environment, there may be a slight gap between the TV and the wall. Installation requirements vary. See installation guide for details.

PRODUCT SPOTLIGHT

The Next Generation of Our Most Popular OLED

LG OLED evo

When it comes to recommending the very best in LG home entertainment to your customers, you truly can’t go wrong. LG has an option to meet every need, want, and wildest dream, especially with our award-winning OLED category. In fact, we’ve been the world’s number one OLED TV brand for nine consecutive years¹ and counting. Now, that’s impressive!

In 2022, we’ve enhanced the C2 series, LG OLED evo, with brighter colors, a new, more advanced processor, and a sleeker, slimmer bezel that won’t go unnoticed.

Customers drawn to jaw-dropping immersion need look no further than our C2 line, boasting self-lit OLED pixels that create beautiful picture quality with infinite contrast, perfect black, and over a billion colors, now even brighter². From action-packed games to dazzling in-movie landscapes, every scene comes to life on the evo screen.

Those who care about style and home decor have yet another reason to love the LG OLED evo. This line is designed slim and sleek with a new silver bezel, so your customers can focus on the screen and nothing else. Not to mention, the new, lightweight composite-fiber material³ takes a load off installation, making this series a treat for home integrators and viewers alike. Topping off the design perks, the LG OLED evo complements any space with sizes ranging from the cinematic 83" to the more compact 42".

The LG OLED evo packs key features that transform living rooms, game rooms, media rooms, and beyond into true cinemas. See the action the way directors intended with FILMMAKER MODE™⁴, automatically preserving the director’s original colors, settings, and frame rates. Plus, every moment is enhanced with Dolby Vision™ IQ and Dolby Atmos®⁵, delivering the ultimate home theater experience with immersive, genre-optimized sights and sounds thanks to the latest α9 Gen5 AI Processor 4K — engineered exclusively for LG OLED.

This remarkable series adds ultra-convenience to its long line of wins, making it easy to see why it’s an LG fan-favorite. Entertainment experiences go uninterrupted with Room-to-Room Sharing⁶, allowing viewers to move freely between rooms and compatible LG TVs. Start a movie in the living room, then finish it in the bedroom without missing a beat — or a scene. Plus, these cinematic TVs are always ready to assist. Control the LG OLED evo and connected devices using your voice from built-in support for Google Assistant, Amazon Alexa, Apple AirPlay, HomeKit, and many more⁷.

With astonishing picture quality, sleek and slim design, plus a suite of next-level features, it’s obvious why the LG OLED evo promises to be an ultimate entertainment experience amongst LG premium OLEDs.

1. Source-Omdia. Unit shipments, 2013-2021. Results are not an endorsement of LG Electronics. Any reliance on these results is at the third-party’s own risk.
2. OLED evo panel is brighter vs. the traditional WRGB OLED panel used in the B and A OLED series. OLED evo models are brighter than similarly sized, conventional LG OLED models, not including 42” or 48” C2.
3. Composite-fiber material not supported on 83" and 48".
4. FILMMAKER MODE™ logo is a trademark of the UHD Alliance, Inc.
5. Dolby, Dolby Atmos and the double-D symbol are registered trademarks of Dolby Laboratories.
6. Only available on select 2022 LG TV models. TVs must be connected to the same WiFi network. Room-to-Room Share can only mirror sources from set-top boxes and terrestrial broadcasts. Product features and performance may vary and are subject to network availability and connectivity.
7. Google is a trademark of Google LLC. Google Assistant is not available in certain languages and countries. Apple, the Apple logo, Apple TV, AirPlay and HomeKit are trademarks of Apple Inc., registered in the U.S. and other countries. Supported menus and apps may vary by country. Voice Command availability may vary by products and countries. Menus displayed may be different upon release. Support for AirPlay 2 and HomeKit may vary by region.