LG INSIGHTS

A Year of Opportunities, Achievements, & Beginnings

Larry Ma
Sr. Manager, CI Sales

Hello Valued Custom Installers,

Larry Ma here, and I’m delighted to be kicking off 2022 with an incredible team of home integrators. The New Year is a time for new beginnings, and after five fruitful years on LG's Costco Team, I’m honored to join the CI team as your new senior manager of sales.

I look forward to working closely with our trade associations — as well as each of you. My goal is to provide the coaching, tools, and assets that will make this year profitable for you and a huge success for LG. We have so much to offer in the coming months, and I can’t wait to harness those innovations and establish LG as the vendor-of-choice for our CI partners.

It’s only January, but there are already plenty of reasons to celebrate. LG made waves at CES 2022, taking home many awards and accolades. Be sure to check out our Product Spotlight article for further details, including amazing OLED advancements like the jaw-dropping size upgrades everyone’s been asking for.

We also have a revamped Reach LG portal to look forward to. Our new and improved site is coming this spring, and we can’t wait for you to see the updates. Take a look at the Trainings and Incentives section of the newsletter for more info on what’s in store for you.

Once again, I’m so glad to be a part of such an innovative and customer-focused team. May the New Year be our best, brightest, and most exciting yet.

Yours,
Larry Ma
Sr. Manager, CI Sales
larry.ma@lge.com

PRODUCT SPOTLIGHT

LG Innovation Skyrockets in 2022

2022 is finally upon us, and it’s already shaping up to be a thrilling year full of groundbreaking technology from LG.

LG swept CES 2022, winning numerous Innovation Awards for the 8th straight year. Looking at the new products and enhancements for the year, it’s clear why LG stands out from the crowd time and time again.

We’ve enhanced many of our award-winning OLED TVs for 2022. The OLED G2 and C2 evo lines boast an OLED tech upgrade, making these already-astonishing TVs even brighter* than their predecessors. The C2 series will now include Brightness Booster technology that works with our advanced α9 Gen5 processor and one-of-a-kind evo Panel to give you brighter picture, while still maintaining the perfect black. Backed by the same processor, the G2 will give you the brightest picture possible in an OLED screen with the inclusion of Brightness Booster Max. Both the G2 and C2 have narrower bezels that give that “all-picture” look for total immersion.

* OLED evo panel is brighter vs. traditional WRGB OLED panel used in the B and A OLED series. OLED evo models are brighter than similar sized conventional LG OLED models not including 42-inch and 48-inch C2.

Meeting needs for any and every customer, new sizes are available in the OLED category with the addition of a 42" model in the C2 series, an 83" version of the G2, and an incredible 97" G2. The 88Z2 8K OLED is also now wall-mountable* meeting the many requests for this capability. Your customers can also look forward to the latest smart TV platform—webOS 22—with customizable profiles for tailor-made entertainment for everyone in the household, even children. LG OLED was the first premium TV to support NVidia G-SYNC, so gamers will be thrilled that this partnership continues into 2022. Coupled with the picture quality benefits of Game Optimizer, this will take gameplay to new heights.

*Wall mount not included.

This year your customers can take advantage of our biggest and smallest OLEDs ever engineered. The 42" C2 is ideal for gaming, small enough for any game room while offering premium features like 4K HDR and a 120 Hz refresh rate. Later this year, our G2 OLED evo will be available at a massive (and world’s first) 97" — for colossal home entertainment packed with 4K detail. Despite its size, this OLED’s Gallery Design* will remain thin, attractive, and wall-mountable.

*Depending on installation environment there may be a slight gap between the TV and the wall. Installation requirements vary. See installation guide for details.

2022 OLED TVs in the Z2, G2, and C2 series will pack our new and improved α9 Gen5 AI Processor. AI-backed 4K upscaling* and object enhancement unite to produce crisp and vivid imagery. Even our entry-level A2 and B2 series get upgraded with the latest α7 Gen5 AI Processor.

*Image quality of upscaled content will vary based on the source resolution.

Topping off our OLED announcements, a Room-to-Room sharing feature¹ will be available later this year, allowing compatible 2022 OLED TVs to wirelessly send a video signal from one TV to a compatible TV. Also new this year is the Always Ready feature², allowing the TV to act as a canvas for artwork, photos and music—or you can ask what the weather is today—all while the TV is in standby mode.

1 2022 α9 Gen5 processors will support these features out of the box. TVs utilizing α7 and α5 Gen5 processors will only be able to receive the signal.

2 Applies to Z2, G2, C2, QNED99, QNED95, and QNED90.

LG is for every customer, every need. That’s why our innovations don't stop at OLED. Our DVLED display is also a self-emissive technology and can be customized to nearly any size. Your premium customers will love this product’s incredible color production and brightness, as well as its near-limitless size options.

Our QNED MiniLED line also offers the latest in TV color technology with the 8K Quantum Dot NanoCell Display that combines MiniLED backlights with richer, more accurate color expressions for our brightest, most vibrant picture in our best fully-loaded LED.

As demonstrated, incredible products, launches, and enhancements are on the horizon for LG. Get ready to install the latest, industry-leading TVs into your customers’ homes, paving the way for unbeatable entertainment they’ll have to see to believe.

TRAININGS & INCENTIVES

Reach LG is moving!

We are excited to announce a new and improved Reach LG site is coming soon in Spring 2022. On this new site, you’ll enjoy an enhanced user experience which will include easier search functions for training materials. Plus, there will also be a mobile app so you can conveniently access the knowledge bank whenever you are on a project.

Wondering about your previously earned points? Don’t worry—we’ve got you covered! Your learning progression and accrued points are coming with you to the new Reach LG.

In the meantime, you can still access 2021 trainings and materials here.

2022 digital assets, such as mechanical drawings and spec sheets, will be available within the next few weeks. Be on the lookout for a separate announcement about this.