CI AT A GLANCE
Brad Streets
Head of CI Sales
Spring has officially sprung, and with it comes new and exciting updates, releases, and events for LG—all covered in this month’s CI newsletter.
You won’t want to miss the latest Product Spotlight, which dives into two recently launched products: The LG OLED evo G4 and the LG CineBeam Q projector. We’ve also included recaps of March’s most noteworthy events, along with the latest training webinar for our 2024 TV lineup.
So as you enjoy everything April has to offer, remember that LG is as innovative as ever—and fully committed to supporting our CI team members every step of the way.
More incredible things await May.
See you then!
Brad Streets
Head of CI Sales
brad.streets@lge.com
PRODUCT SPOTLIGHT
Available in a range of sizes including the epically entertaining 97", the LG OLED evo G4 doubles as a work of art with our all-new, contemporary LG OLED One Wall design leaving virtually no gap when hung on the wall2. The included wall bracket (77/83/97” only) creates a flush mount2 so your cinematic masterpiece hangs like a picture. When you aren’t tuned into your favorite content, display paintings, photos, and more, the LG OLED evo G4 blends seamlessly into your surroundings.
This TV marvel has brains equaling its beauty thanks to the α11 AI Processor 4K—LG’s most powerful processor for the best picture and fastest TV performance. Peak watching means smooth, crisp picture with AI Picture Pro, AI Super Upscaling3, with a perfected tone via AI Director Processing. And, enhanced virtual 11.1.2 CH surround sound is made possible with AI Sound Pro.
No matter your favorite pastime, the LG OLED evo G4 makes your entertainment truly transformative. Explore the magic of the big screen right from your couch with Dolby Vision™ for extraordinary color, contrast and brightness, Dolby Atmos®4 for sound you can feel all around you, and FILMMAKER MODE™, reproducing films just as the director intended. Gaming features abound as well, from a 0.1ms response time and an up to 144Hz refresh rate5 to integrated NVIDIA G-Sync, AMD FreeSync Premium, and VRR. Plus, four HDMI 2.1 inputs allow you to plug in all the devices you need. Prepare to conquer—on the console or the cloud6—because the LG OLED evo G4 comes with everything you need to win.
Whether you’re viewing the latest award-winning films, binging a hit series, or gaming galore, this evo series makes your entertainment convenient. webOS24 and over 300 free LG channels7 put a galaxy of options at your fingertips. Plus, with a far field microphone, you can sit back (way back) and voice-operate your TV with ease.
Make no mistake: The LG OLED evo G4 is a stunner. In fact, LG is so confident in this series’ capabilities that we offer a five-year panel warranty8, allowing you (and your valued clients) to watch on and on with confidence and peace of mind. We stand behind our premium LG OLED evo TVs—and you will, too.
PRODUCT SPOTLIGHT
This recently released model delivers exceptionally clear, sharp pictures thanks to a three-channel RGB laser light source, boasting a 450,000:1 contrast ratio and up to 154 percent coverage of the DCI-P3 color gamut. Prepare for a superb viewing experience: Auto Screen Adjustment intuitively optimizes image placement and size so you can relax and immerse in your favorite content.
Unsure of what to watch? The options are virtually endless with the latest version of LG webOS, offering easy access to streaming services like Netflix, Disney+, Prime Video, and YouTube.* Or, cast from your phone with Apple AirPlay 2 and Screen Share compatibility.
Rounding out this remarkable projector is its distinct design with a 360-degree rotatable handle, adding a touch of modern sophistication to your space and doubling as a stylish accessory. Don’t miss out on the LG CineBeam Q—already wowing the industry since its April 1 launch.
* Internet connection and subscriptions to streaming services are required.
EVENTS & ANNOUNCEMENTS
Our LG CI team had the privilege of attending the HTSA Spring Conference this March in Fort Lauderdale, Florida, where we showcased the LG OLED evo G4 along with lifestyle products. Our G Series’ picture improvements and One Wall Design garnered nothing but positive feedback, as did the included stand for 55" and 65" G4 models. Our integrators and principals continue to express excitement that everything viewers need is built right into our TVs—no external box needed. When it comes to lifestyle products, the StanByME GO impressed members not only for its capabilities, but also its versatility: customers can take it to job sites and meeting rooms, able to display diagrams, layouts, and more. HTSA was also the perfect time to meet with members at the Vendor Expo and during 1:1 meetings where we explained the benefits of our Pinnacle Program and everything else LG offers custom integrators.
Another highlight from last month was ProSource in Las Vegas, drawing roughly 500 attendees from the industry. LG focused on the key features of our 2024 OLED and QNED lineups, AI processors, and other standout products. Dealers loved our Zero Connect Box for its reliability and the My View Monitor products for potential in secondary rooms. The 27" and 32" are even IP controllable, and attendees remarked on how LG delivers options for all spaces in the home. ProSource was also a fantastic opportunity to showcase our Lifestyle products, which received lots of attention—especially the portability of our StanByME models. A big thank-you to Gregg Lee, who provided illuminating training to the Expert Warehouse sales team on our 2024 offerings. We also demonstrated Dynamic Tone Mapping and 720p versus 4K resolution. All in all, our trainings were a hit, and we look forward to hosting more informational sessions at CEDIA in September.
TRAINING & INCENTIVES
Reference the maps below to reach out to the Account Manager per your location and find the distributors that specialize in your area.
